How to choose a good SEO service
Not promoting your website is like having a drink vending machine in a desert vending machines. How do you get someone to come to your vending machine if it’s not in the front?
Buying SEO services can do miracles to increase traffic to a website buy moving it’s position to a web surfer. If you have an online business or if you have a website that is not getting any traffic and you don’t have the time to promote it yourself then it is a wise decision to look out for some good SEO services and hire the one that suits your budget and requirement. SEO services can optimize your site to improve the volume and quality of traffic coming to your site.
Many SEO services offer guarantee for their work and refund the money if no results are shown. In most white hat practices it takes about one to three months for the results to show up and at the same time there have been cases where inspite of putting in SEO efforts the website did not benefit at all. Keeping this in mind many SEO services charge only after the positive results are visible or are willing to refund the money back if the SEO campaign has failed to deliver desired results. Every website wants to be on the first page of Google search results. However, it is not easy to achieve this goal because Google uses very advanced techniques and it is not possible to fool this website with black hat techniques. In order to improve the visibility of the website it is important to first build links in a natural way.
One should be very careful while dealing with SEO services that assure overnight success or huge traffic generation within a short span of time. If these SEO services implement any black hat techniques you will not only lose your money but also lose your online reputation. In such cases search engines like Google simply blacklists the site.
Professional SEO services can really enhance the performance of your website provided the SEO professionals know their work and are willing to put in sincere efforts. God forbid, if you go for unprofessional SEO services you will have a difficult time getting your site on top of search engine results.
What can be expected from professional SEO services?
SEO services will improve the performance of a website by increasing the traffic to that site but you must know the path that these services would take to achieve success in the SEO campaign. Before taking up a service you must enquire about its SEO strategy. Show them your website and ask them to submit a plan. SEO strategy can be different for different websites. You cannot expect one-size-fits-all solution in this regard. SEO professionals will first identify the loop holes in your website and then chalk out a plan accordingly. Here is a list of techniques that should be the part of every SEO campaign:
- The website should be analyzed and its flaws should be identified. Based on the observation the SEO team should draft a plan.
- Keywords relevant to the website should be identified using reliable tools and by studying the rival websites.
- Good quality content should be prepared and content of every page should focus on 2-3 keywords. These keywords should be distributed in the content. Overuse of the keywords should be avoided. Visitors don’t like to read content that is stuffed with keywords.
- Link building through reciprocal link exchange should be implemented
- On page SEO should also look at optimization of <title>,<h1>, <h2> and Meta tags
- Good quality articles that are optimized for relevant keyword should be submitted to various article directories. Avoid submitting the same article again and again. In order to gain more and more links the quality of links should not be ignored.
- Blog writing
- Submission of website to high PR web directories
- Submission of website to various search engines. Some websites want global recognition while others want to strengthen their business in a particular area.
- How to Select the Right SEO Service for Your Business
Selecting the right SEO service for you company can be a confusing task as there are so many professionals that offer high quality SEO services. However, if you make use of the tips mentioned in this section you would be able to identify the right service for your need.
Before going ahead with the evaluation of various SEO services it is important to first evaluate your own requirements. Most of the time companies have a difficult time selecting the right SEO service because they are themselves not aware of what they actually require. Don’t go for SEO services only because the whole world is talking about it. First identify your goals for the SEO campaign. You should be able to explain the SEO services what you actually expect from them.
Get in touch with some SEO services. Tell them about your goals and objectives. Show them your website and ask them to evaluate your site, identify the flaws. Ask them how they would implement SEO for your site. Take a look at the plan that is offered to you; see if the fee that the company is asking for is within the budget. See how each service is different from each other and how technically advanced each service is. It is very important to do this sort of evaluation in order to get the best SEO services for your business.
Avoid SEO services that guarantee huge traffic in short span of time. This can be accomplished only by those who make use of black hat techniques. Go for SEO services that can build traffic gradually in a natural way. Before hiring any SEO service ask for references and contact details of its previous clients to check the quality of work that has been provided by them. If you are facing tough competition from your rivals then it may not be a good idea to rely on a newbie for the job. The SEO professionals offering the services should have a strong background. Your success greatly depends on the quality of SEO service that you employ for online promotion of your website.