What to do with SEO after Panda, Penguin and future Google search updates
Search Engine Optimization changed for many people when Google released a new algorithm called “Panda” in February 2011. This change was added to how Google ranks sites to increase the ranking level of higher-quality sites while lower the ranking of sites with lower quality. On the other hand, that doesn’t seem like a major change. Google and other search engine providers are always trying to be best in their search results to place higher-quality sites higher and lower-quality sites lower. But Panda had an impact that so many web designers and site owners noticed, positively and negatively.
Further on, Google released another update that got a lot of talk Penguin, in April 2012. This update was added to remove or lowering the rank of sites that use black-hat SEO practices to artificially increase their rank. Google was actually calling this a “web spam” update.
What These Two Updates Have In Common ?
These two updates may not seem to have much in common, but they had some heavy impacts on existing sites, and they have changed how content creators work with their content. All of these updates were added to Google to improve the results for their customers. So, if you want your content to show up high in Google ranking, you need to create high-quality content that is better than the other results.
How to Deal with the Penguin and Panda Updates
Firstly you should be creating high-quality content. Ultimately, that is what customers demands and what Google and other search engines are striving to provide. But here are some things you can do to improve your pages rank higher and deal with any Panda penalties your site might be experiencing.
- Do not spam.
- Don’t fill your site up with ads
- Create good content.
- Write content (headlines, sub-heads, text, etc.)
Google teaches how to build high-quality websites. In that document there are few questions you should ask yourself about your web pages to determine if they are high-quality or not. Personally, I have found that it’s not that easy for the author or content developer to do this type of evaluation. After all, I know of many writers, photographers, or artists of any sort who set out to create low quality things. So it’s better to ask a friend or co-worker whom you do trust to give you honest answers and not just be nice to spare your feelings.
No Silver Bullet
It can be very frustrating that there is no silver bullet, especially if your site was ranked well before and now seems to be languishing in the rankings. The reason that these changes have been so frustrating to content developers is that things that they used to work to get top ranking are now penalized or at least frowned upon.
The best suggestion which can be given by me, if you are worried about Panda, Penguin, or any update coming out of Google in the future, is to try not to think about it. Try to write your content for your readers not Google. If you provide content that your readers demand, Google will eventually notice.
There Might Be a Lead Bullet
There is no guaranteed way that you will get your content to rank well in search engines. But getting people to notice it will get the attention of search engines, and that could help you to raise your rank. And one good way to get people to notice your content is to be with social media. Things like Facebook, Twitter, and Google+ are getting more and more important and when your readers “Like” your articles, tweet about them, +1 them, this sends a signal that the content is valuable, and so good to rank highest in the results.
The Penguin Update and Panda Update works together
I think there is a strong reason that, why Panda update rolled out earlier than the Penguin update. It made way for the Penguin update to hit fewer sites. Panda hit more than 12% of all English queries while Penguin only hit almost 3%, though 3% is not less. But if Panda hadn’t rolled out earlier, Penguin would have captured a greater chunk.
Panda focuses on content. I think that content makes many ways for links to naturally come in. From my perspective, content creates linkable assets. Apart from authentic, quality content, there should be some other reason for a lot of exact-match anchor text links. Hence, for Google, there should be little reason why you should rank.
Some things about SEO will never change
Something which will never change about SEO is good HTML coding with sensible use of keywords in the Title tag, Meta tags and on-page content is not going to change anytime soon. Nor will be need to practice good solid link building. If you compare post Panda and Penguin updates, the low quality links mean extremely lowest ever for the purpose of ranking. Good quality links are essential, that combined with a best content strategy and a solid social media presence and you will find yourself quickly achieving the rankings.
The Penguin Update made way for the need to have strong branding and brand links
Need for a strong brand signal has never been much important. Brand signal links have high level in value because of the Penguin update. If your links have zero brand links, there is a good chance that you are one of the sites that were affected by the Penguin update.
If you are one of those websites that got hit, try building your brand links to website to build trust and authority. These brand links will help in increasing your ‘acceptability’ to have non-brand links.
By using Linkwheel.pro experienced SEO staff, you be always keep up with the industry best practices of safe and effective SEO backlinks and planning.